adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.
With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company's first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler's revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens' record-breaking performance at the global competition brought adidas attention, the brand hadn't yet found its identity; the spikes didn't feature the brand's now-signature 3-Stripes logo. (adidas acquired this branding from Finland's Karhu in 1952.)
The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas' Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC's superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.
Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto's Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé's IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others will ensured adidas remained the global behemoth it has been for decades.
Throughout 2021, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD's Jerry Lorenzo to drive the creative and business strategy of its basketball category. While little has been revealed about Lorenzo's day-to-day, the American designer is likely to revamp existing signature sneakers for Damian Lillard, James Harden and Derrick Rose before creating his own silhouette (and possible subsidiary). Away from the hardwood, adidas has introduced the UltraBOOST 21, the latest chapter in its performance-running history.
With updating new released trainers, we will keep following the tend of 2022.
The adidas Originals line stays consistent and authentic producing signature styles. The line has become well known through pop culture, Run-DMC being a group that brought them success in the 80‚Äôs. adidas Originals releases captivating styles that present unique designs for any lifestyle. Today, these styles remain timeless and the line stays ahead of the game catering to their new and old fans.
Wearing sneakers from Adidas Performance means continuing a legend. The legend born from the vision of a man, Adi Dassler, who made his first shoes by hand in his mother's small laundry and sent the brand around the world at the feet of the most famous athletes in history. To substantiate this, we need only point out that the legendary runner Jesse Owens wore Adidas shoes at the 1936 Berlin Olympics. Even today, the famous marathon runner Haile Gebreselassie runs on Adidas shoes. Did you know that the high jumper Fosbury discovered his revolutionary jumping technique on Adidas shoes? Boxers Mohammed Ali and Joe Frazier wore Adidas shoes during the boxing match of the century, and Steffi Graf and Ivan Lendl also used Adidas shoes as tennis champions. They were Adidas football boots on which the German national team won its three world cups; more recently, Zinedine Zidane and David Beckham have played football in Adidas shoes. The famous basketball player Kobe Bryant also uses them. The trust of all these top athletes in the brand says a lot about the perfect quality of Adidas sneakers and the Performance line and continues this sporting tradition. Numerous new developments, such as the invention of the first shoe with a built-in computer (the Micro Pacer, in 1984), re-direct this history.
Stand up. Stand out. Be true to yourself in these adidas Superstar Shoes. In his latest collaboration with adidas, Pharrell Williams breathes new energy into iconic silhouettes. Originally launched as a basketball sneaker back in the '70s, this version shows off a streamlined look detailed with the visionary designer's unmistakable touch. The leather upper and rubber shell-toe keep things old school, reminding you that part of being true to yourself is honouring your roots.
The Adidas NMD series, which stands for Nomade, was designed in 2015 by Nic Galway. He previously created the popular Yeezy in collaboration with Kanye West. The knitted upper is combined with an extremely cushioning Boost sole as we know it from the Adidas Ultraboost. In the NMD R1 collection, the boost sole is supported by LEGO ™-like blocks, which makes the sneakers comfortable, but also gives a funky look.
These Ultraboost running shoes serve up comfort and responsiveness. You'll be riding on a BOOST midsole for endless energy, with a Linear Energy Push system and a Continental™ Rubber outsole. These shoes' upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
The adidas TERREX collection is designed to weather the forces of nature with everything from durable trekking boots to lightweight windproof jackets. All you have to do, is decide where you want to beat the elements next.
Young Basketball Shoes
The future of the game looks like Trae Young: unconventional, fearless and with a flair for the dramatic. The newest signature shoes from adidas Basketball and Trae Young support moves that happen so fast you almost don't see that happen at all. An ultra-lightweight Lightstrike midsole with an energy-returning BOOST drop-in and a superior internal lockdown system provides comfort that matches your agility.
Get a taste of Japanese culture with the adidas Y-3 range of sporty streetwear. Carve out your own inimitable style with our range of Y-3 clothes and accessories for all ages and sizes.