Privacy Policy

About us, our target audience and this privacy notice

This notice sets out how we processes your personal data if you are a customer or a user of our website or mobile applications. Our services are neither aimed at nor intended for children. If you are a child, then you must inform your parent or guardian of this notice.

Our data protection officer (DPO) is responsible for overseeing questions in relation to this notice. If you have any questions about this notice, including any requests to exercise your legal rights, then please contact our DPO at service@hxecltd.com.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, then some parts of our website or mobile applications may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Notice.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

The personal data we collect about you

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, transfer and otherwise process different kinds of personal data about you which we have grouped together as follows:

Identity Data includes name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products/services you have purchased from us.
Technical Data includes information collected when you access our website or mobile applications, your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website or mobile applications.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, mobile applications, Wi-Fi and similar electronic services.
Marketing and Communications Data includes your marketing and communication preferences.
CCTV Data includes footage from CCTV and other similar equipment which we operate in our stores.

Failure to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to provide you with products/services). In this case, we may have to cancel a product/service but we will notify you if this is the case at the time.

How we collect your personal data

We use different methods to collect data from and about you including as set out below:

Direct interactions.You may give us your personal data in your direct interactions with us (e.g., Identity Data, Contact Data and Financial Data) by filling in forms, through our mobile applications or by corresponding with us by post, phone, email or otherwise.This includes personal data you provide when you: (i) enquire about, apply for or order our products/services; (ii) create an account; (iii) subscribe to our communications; (iv) request marketing to be sent to you; (v) enter a competition, promotion, raffle or survey; or (vi) give us feedback or contact us.

Website, mobile applications and cookies. As you interact with our website and mobile applications, we will automatically collect Technical Data about your device, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Notice for further details.

Technical Data from third party analytics providers, advertising networks and search information providers.

Contact Data, Financial Data and Transaction Data from providers of technical, payment and delivery services.

How we process your personal data

We will only process your personal data when the law allows us to do so. Most commonly, we will process your personal data in the following circumstances:

Performance of a contract: Where we need to perform the contract we are about to enter into or have entered into with you.

Legitimate interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Legal or regulatory obligation: Where we need to comply with a legal or regulatory obligation that we are subject to.

Consent: Where you have given us consent to process your personal data for a specific purpose.

With limited exceptions (e.g., some of our electronic marketing), we do not rely on consent as a lawful basis for processing your personal data. You have the right to withdraw consent to marketing at any time by contacting us.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
  • flight
    fast shipping
  • card_giftcard
    special prices
  • credit_card
    Easy payment
  • access_time
    30 days return